River Valley Civilizations of the Middle East Vocab Free Essays

Mark Twain: America’s Great Humorist Essay

The nineteenth century United States was attack by war, neediness and extraordinary development. Books and American Literature thrived during this time leaving a considerable lot of this period’s incredible writers to stay notorious. Quite a bit of this writing is as yet thought to be probably the most persuasive composed masterpieces the world over. Understudies everywhere throughout the nation despite everything peruse and gain much from one of these creators being Mark Twain. The composition, of Mark Twain, one of America’s most noteworthy humorists and authors, was the consequence of his movements and beneficial encounters. Imprint Twain the dad of American Literature was conceived Samuel Langhorne Clemens on November 30th 1835 in Florida, Missouri. He was brought into the world the 6th of seven kids amazingly untimely and debilitated, to Jane Lampton Clemens and Marshall Clemens, an agent, lawyer general, and storekeeper in Tennessee (The Life That Shaped Mark Twai n). His dad passed when at the youthful age of twelve while his mom lived until he was fifty-five years of age. (Imprint Twain House) Samuel’s early life was extraordinarily impacted by the Mississippi stream after he moved to Hannibal, Missouri at 4 years old. Look more:â huckleberry finn paper Hannibal turned into the impact for the invented town, St. Petersburg in the two books on Tom Sawyer and Huckleberry Finn. Samuel never had any proper instruction, yet was a snappy and sharp student, and visited open libraries regularly. Being so captivated by the stream, he turned into an offspring understudy with the desire of turning into a riverboat pilot, later acquiring his permit in 1858. His encounters as an effective pilot assumed a significant job in his composition, and even impacted the nom de plume he utilized for his whole composing profession. The waterway additionally took his sibling, Henry’s life being the survivor of a steamer blast while taking a shot at the stream (Hannibel.net). Clemens’ love for writing was evident at an early stage. He started functioning as a typesetter or printing understudy at eleven years old and kept on doing as such, all through the vast majority of his young life. He went around the majority of the nation even filled in as a typesetter in New York City, Philadelphia, St. Louis, San Francisco and the sky is the limit from there. He composed for a few papers and functioned as an editorial manager incidentally (Mark Twain House). He even served a brief timeframe in the confederate armed force, seeing no activity and later was sent to travel European nations with the task of composing make a trip logs to be imprinted in the papers (The Life That Shaped Mark Twain). In spite of the fact that he delighted in working in the printing scene he came back to the waterway that he adored so a lot and turned into a steamer pilot, a place that held extraordinary position and regard. The pilot’s were paid well for the time and were basic for knowing the ever-changing profundities of the Mississippi River. As the pilots diagrammed along the waterway they would every now and again stop to check the stream profundities utilizing the second line on a shaft in the stream implied two spans or twelve feet down, which implied the water was profound enough for the vessels to pass. To connote this profundity the pontoon laborers would shout out, â€Å"mark twain.† (The Mississippi River) This is the place he would g et his notable nom de plume. He kept on filling in as a steamer pilot despite the fact that the Mississippi ended the life of his more youthful sibling in a lamentable steamer blast. On the off chance that it weren’t for the flare-up of American Civil War, in 1865 stopping travel on the Mississippi, he may have spent the remainder of his days on that stream (Mark Twain House). With no work as a steamer pilot, he left the waterway to follow his more established sibling Orion, toward the west. During this time he ventured to every part of the western piece of the US, through the Rocky Mountains, visited Mormon towns and halted in Virginia City, Nevada where it was that he previously utilized the pseudonym, Mark Twain. After getting back from his movements he settled down and wedded Olivia Livy Langdon in 1870 and had 4 kids together. Their marriage was tormented with sorrow. Of the three girls that they had together, Susy, Clara and Jean just Clara lived past her twenties. They additionally had one child together who kicked the bucket of Diphtheria at nineteen months old. A few history specialists recommend that a considerable lot of his works were affected by the social first class he came into contact with because of his marriage. From his union with Olivia, who originated from a liberal yet instructed family, this expansive man was presented to significantly more. He met bondage supporters, abolitionists, women’s rights activists (counting Harriett Beecher Stowe) and Frederick Douglas an idealistic author. His perspectives extended and in the coming years he composed the majority of his fruitful works at his sister-in-law’s house during summer occasions (Mark Twain House). Oliver and Samuel settled down in a home that he worked for the couple in Hartford, Connecticut where he felt the family would be appropriately shielded. The incredible works of Mark Twain included: The Adventures of Tom Sawyer, The Adventures of Huckleberry Finn, Life on the Mississippi, A Connecticut Yankee in King Arthur’s Court, and A Tramp Abroad were significantly affected by his earlyâ life, encounters on the Mississippi stream and his reality voyages (Mark Twain House). Recorded as a hard copy, A Connecticut Ya nkee, he opened the world to another classification of composing, being sci-fi. The epic recounts to the account of Hank a Connecticut smithy whom was taken out in a battle and awakens back in time in King Arthur’s Court (A Connecticut Yankee). This expanded enthusiasm for time travel and more and an ongoing movie film entitled, The Black Knight, featuring Martin Lawrence was a free adaption of this 1889 exemplary (The Black Knight). The creator remembered his affections for some disputable subjects into his work. He composed of policy driven issues, issues between the north and south, subjugation, and made jokes about political and social standards. He held an extraordinary faith in spiritualist associations and remembered this symbology for huge numbers of his bits of composing. Many contribute this to his introduction to the world corresponding with Halley’s Comet (Mark Twain House). In the Adventures of Tom Sawyer servitude was scarcely referenced by Twain, and African Americans were alluded as â€Å"Negros,† rather than increasingly bea utiful terms utilized around then. At that point in the Adventures of Huckleberry Finn, Twain depicts Huckleberry Finn as being unyieldingly against subjection in any event, endeavoring to forestall Jim, the, â€Å"negro,† from being found. Twain composed Huckleberry Finn, during a period that ex-slaves were exposed to financial misuse, disappointment, and unwarranted lynchings. Huckleberry Finn, is a parody not about subjection yet of the bigotry that overwhelmed American culture as Twain composed the book in the late 1870s and mid 1880s, which keeps on recoloring America today (Mark Twain House). The author’s sees on bondage in the US, during the 1800’s, was extraordinarily impacted by his initial childhood in the province of Missouri, a slave state. Later he identified with those encounters in his books while communicating his own perspectives on the act of subjugation. Being a southerner he was educated to be professional bondage, and was urged to keep slaves, yet he genuinely shared blended p erspectives regarding the matter that involved southern, western and, â€Å"Yankee beliefs.† The creator built up this blended view through his encounters as a drifter, living in many places far and wide. This expansive experience permitted him the opportunity to pick sees on subjugation that weren’t inborn to southern living. This was a troublesome situation as abolitionist servitude convictions, were against the convictions of his family. Discussions with abolitionists, his dad in law, and previous slaves, constrained Twain, to rethink the world and the ethics that were imbued in him as a resultâ of his southern childhood (Mark Twain House). One of Samuel’s most punctual recollections of slaves originated from an old slave couple who took a shot at his uncle’s ranch. He invested energy there in the late spring with his kin and would frequently be engaged by the narrating of slave, Dan’l and Aunt Hannah. They were a portion of the principal slaves that he knew and thought about before he, at any point realized it was, â€Å"wrong.† (The L ife That Shaped Mark Twain) In one of his numerous collections of memoirs, he clarified that one of his first recollections of seeing slaves frequented him. It was a memory of at least ten slaves fastened together holding on to be dispatched downriver to the slave showcase. He commented on how miserable their appearances were (Hannibal.net). He later would show up in Atlantic Monthly by telling the valid and dismal record of a slave named, Mary Ann Cord whose spouse and seven youngsters were taken from her and offered to different slaveholders. Imprint Twain felt this wasn't right and chosen to impart it to the world (The Life That Shaped Mark Twain). In Huckleberry Finn, Samuel composes that after Huck helped slave Jim get to opportunity, his cognizant began to eat at him, making him compose a letter to Jim’s proprietor, clarifying where Jim was. He pondered internally about how close, â€Å"I came to being lost and going to hell.† (Twain, 214) In the wake of composing the letter he delays while contemplating internally on the river’s edge, about how great Jim was and about their extraordinary time together and afterward he said to himself, â€Å"All right, at that point, I’ll go to hell,† destroying the letter and altering his perspective (Twain, 214). This scene most certainly represents the inward battle Samuel felt, when managing the demonstration of bondage. Samuel met extraordinary accomplishment with his numerous works of fiction, however his adoration for science ate through his pocket. Samuel made more than todays’ 8 million dollars and spent everything on attempting to enable new developments to take off which ended up being incredible disappointments. The entirety of his reserve funds were dumped into science because of the way that it captivated him so much that he needed to be separated of something new. Many state that Twain died from a messed up heart,

Essay Samples

Essay SamplesEssay samples are not a requirement for a high school student, but they can be an important tool in getting your essay writing on the right track. In some cases, you may want to consider using a sample essay for your own essay. It is an easy way to ensure that your essay will be complete and accurate.Schools often require their students to write papers. This is an important part of the high school process. Schools do not just require students to submit the papers, but they expect them to be written correctly. They want to see how students write the material.Using samples essay outlines can help a student avoid the common errors that teachers find so frustrating. When they read a word like 'burden,' they are afraid that it does not sound correct. They do not know how to phrase the word. But, by using a sample outline, they can feel confident that it is perfectly acceptable.Spell-checkers are another problem. They can not detect every error that a student makes. Using samp les essay outlines, a student can not make the same mistake again. They will know ahead of time what to look for and eliminate as much of the spelling and grammar mistakes as possible.Finally, by reviewing samples essays from college graduates, students can feel confident that they are writing similar to their school counterparts. Often times, the writer's style is the same. They will know what to use and what not to use to get the job done.Some students will write three or four samples before they begin writing. Using this approach, they will work at eliminating the errors. After each of these drafts, they will then compare the edits to see if any new errors have been found. The more samples they review, the more likely it is that they will catch any glaring problems before they are a problem.Students can also use samples to start building the structure of a particular essay. There are many different types of ways to construct a story. Essays usually follow a structure that is very similar to a narrative. By reviewing samples, a student can find the one that best suits the situation.Remember, one of the most effective tools in writing is to look at samples. Writing is one of the most difficult things to master. Students should always have a good, ready-made list of samples to look at when they are struggling with a particular essay.

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Effective Communication The Foundation of Any Successful...

Effective communication is at the foundation of any successful relationship. Without communication based in respect, understanding, and love, relationships often disintegrate. Ober (18) described how there are four Cs and and A concepts that are associated with successful marriage, which include commitment, communication, compassion, connection, and acceptance. In order to improve relationships and prevent conflict or eventual partnership dissolution, individuals involved can seek out help and guidance to develop more effective communication and listening skills. The following discusses research that has explored the important role that communication plays in the maintenance, health, and well-being of relationships. Evidence is provided that supports the idea that effective communication is the most important component to a successful relationship. Communication breakdown in relationships is often a motivating factor for couples to seek therapy, thereby indicating how critical commun ication is to a well-functioning relationship. Ineffective, negative communication patterns have been shown as a significant predictor of divorce in marital relationships (Markman et al. 289). In order for strategies for couples therapy to be effective, it is important that therapists and individuals seeking therapy understand the nature of the problems underlying the conflict in the relationship (Boisvert et al. 362). The most common problems motivating couples to seek therapy were exploredShow MoreRelatedEffective Communication As A Health Care Professional1313 Words   |  6 PagesCommunication is about more than just exchanging information. It s about understanding the emotion and intentions behind the information. 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AlthoughRead MoreThe Four Dimensions Of Principal Leadership1010 Words   |  5 PagesDimensions of Principal Leadership The strength of any school relies on the strength of its leader and his/her ability to effectively manage the organization. Principals must have impressive leadership skills to manage the diverse school environment. Leadership plays a crucial role in the effectiveness of an educational organization from goal setting to accomplishing goals. Research has proven that successful leaders create effective schools. The first dimension of leadership, understandingRead MoreInterpersonal Relationships Analysis1607 Words   |  7 PagesInterpersonal Relationships Analysis This comprehensive analysis determines the concepts, components, and elements of interpersonal relationships. The concept of attraction foundations shows four different stages of attraction beginning with social and interpersonal communication skills forming a bond between two people. The social environment promotes building of interpersonal relationships for both the professional and private environments. The unique exchanges between interpersonal relationships involveRead MoreReflection On Business Communication752 Words   |  4 PagesReflection of Business Communication Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality andRead MoreGood Communication Is Essential For A Strong Relationship959 Words   |  4 PagesCommunication Good communication is essential for a strong relationship to function. Cox and Demmitt referenced McCubbin and associates in regards to eight factors that showed good communication skills (p. 113). Foundation blocks must be met in order to achieve good communication (p. 116). There are five major skills needed for an effective communicating relationship which include identifying problem ownership, self-assertion, empathic listening, negotiating, and problem solving. Cox and DemmittRead MoreEssay about Health Care Communication1509 Words   |  7 PagesProfessional Health Care Communication HCS/350 June 27, 2011 Personal and Professional Health Care Communication   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Health communication refers to health-related transactions between individuals who are attempting to maintain health and avoid illness (Northouse amp; Northouse, 1998, p. 20). The effectiveness and therapeutic nature of communication between individuals in any health care relationship has a strong influence on the success of interpersonal relationships and health outcomesRead MoreThe Principles Of Effective Communication1647 Words   |  7 Pagesmust first provide therapeutic communication effective enough to elicit such a response in her patient. There are both verbal and non-verbal components within the nurse-patient relationship. These components greatly influence how a nurse and patient will relate to each other and, ultimately, greatly influence the care that the patient receives. Introduction When discussing the principles of effective communication, also known as therapeutic communication, the Massachusetts DepartmentRead MoreEffectiveness Of The Partnership Between IT And The Business At Hefty Hardware858 Words   |  4 Pagesï » ¿After reading Hefty hardware case study, I came up with the following analysis for this case: It is very clear that there is communication issues between the business and IT, there is no connection between the IT department and other business departments. To build good relationship between the IT Department and the Business department, the four foundation blocks needed, Competence, credibility, interpersonal interaction, and trust, which all are not considered between the departments. (McKeen Read MoreLack of Communication in a Relationship Essay943 Words   |  4 PagesLack of Communication in a Relationship Lack of communication is the root cause for most relationships problems. Communication is the key foundation in a relationship. Without its presence or absence, it affects the physical health. When communication is deprived, we would have no sense of ourselves. Communication enables us to survive and it has a major impact on all relationships. Without communication, a relationship has no chance of surviving its prime. To make communication work, each

Learning in Touch Football-Free-Samples for Students-MyAssignment

Question: Give a Fair bit of detail on your Strengths your weaker areas skills, gameplay/tactics, communication, fitness, etc. Answer: Introduction The purpose is recording the learning experience of playing touch football with the whole Physical Education class. This journal would be analyzing Figueroas Levels of Framework for evaluating factors that have shaped individual and group involvement and enjoyment in touch football, and then accordingly develop policy and strategies for the enhancement of the sporting experience. It also includes evaluation of our Year 11 class environment on the basis of positives and issues and concluding with a personal reflection of what I have learnt about my own self. Figueroas Framework In driving the participation and learning of individuals in any kind of sports and physical activity, the two most important factors are access and equity. Equity is related with celebrating and providing value to social and cultural differences of both individuals and society. Equity is all about being treated equally, valuing human beings, contributing, being listened to, providing the opportunity to learn and earn some respect (Dowling, Fitzgerald and Flintoff 2012). Access provides the opportunity to participate, irrespective of age, gender, cultural background, life experiences, and ability and so on. The 5 stages of Figueroas Framework are: Individual, Interpersonal, Institutional, Structural, and Cultural. The focus of this report would be on the Individual level (Individual attitudes, values, experience and beliefs). My Performance and Progress Previous experience in the last school only in a social approach Preparation taken - focus, physical, motivation Skills running, passing, defense, communication Average fitness level Good understanding of the game Need improvement: confidence and self-motivation Weekly progress: Week 2 - skills and camping, Week 5 to 6 drills, game playing My Beliefs and Attitudes Starting the touch football unit Affected by learning motivation levels Week 1-2: self-doubts, self-belief, stereotypes Week 3-5: desire to learn and advanced attitude, resulting in better outcomes Week 6: effect of carnivals on health and energy (Kane 2015) Value, Respect, Equality and Stereotypes Weeks 1-2: In the beginning I was feeling like I did not fit in, which later turned a positive leaf Weeks 3-6: As my skills improved with practice and I gained confidence, I started feeling more accepted, respected, valued and treated like an equal I sensed the major stereotypes existed in the aspects of culture, ability and gender Equality issues were also faced in the same aspects of culture, ability and gender Safety in Class Asking if someone is ready or not so that no mishaps happen Using proper sports equipment for avoiding accidents Proper coordination among team members to make sure everyone is aware of what is happening Recommendations Take whole-of-school method for making sure all players are included and equality is maintained Allowing for physical movement in all school-related strategy decisions Labelling physical education as a central subject to ensure access Observing physical education and openings for physical activity in schools Providing pre-service training and professional improvement for teachers so that equity is maintained Confirming equity in admission to physical activity and physical education Reflection I learnt in this term that attitude is the key to motivation and learning. The amount I put in the task is what I would get out of the lesson. I understood I can learn and improve myself in any sport if I wish and try to. Equality should be given importance, not only winning. Otherwise, someone or the other would feel left out or unimportant. Encouragement must be two-way approach. If I encourage someone, they would someday encourage me back. Application of these learnings in touch football would help me become a team player, all the while making sure I respect others and maintain safety. References Burrows, L., Macdonald, D. and Wright, J. eds., 2013.Critical Inquiry and Problem Solving in Physical Education: Working with Students in Schools. Routledge. Dowling, F., Fitzgerald, H. and Flintoff, A. eds., 2012.Equity and difference in physical education, youth sport and health: A narrative approach. Routledge. Figueroa, R. and An, R., 2017. Motor skill competence and physical activity in preschoolers: a review.Maternal and child health journal,21(1), pp.136-146. Hard, E.S.P., Schools, H.K., Breaks, I.C.P.A. and Game, B.O., 2012. Physical activity.Fitness and health: Internatio. Holt, N.L., Sehn, Z.L., Spence, J.C., Newton, A.S. and Ball, G.D., 2012. Physical education and sport programs at an inner city school: exploring possibilities for positive youth development.Physical Education Sport Pedagogy,17(1), pp.97-113. Horine, L. and Stotlar, D., 2013.Administration of physical education and sport programs. Waveland Press. Kane, J.E. ed., 2015.Psychological aspects of physical education and sport. Routledge. McIntosh, P.C., 2013.Landmarks in the history of physical education(Vol. 22). Routledge. Stolz, S. and Pill, S., 2014. Teaching games and sport for understanding: Exploring and reconsidering its relevance in physical education.European Physical Education Review,20(1), pp.36-71. Winnick, J. and Porretta, D. eds., 2016.Adapted Physical Education and Sport, 6E. Human Kinetics.

Mound Builders Of North America Essays - Mound Builders,

Mound Builders Of North America Mound Builders of North America The mound builders of North America have allured the curiosity of scholars and architects since the days of de Soto. Having such a long history, and being the most advanced civilization in the United States portion of North America, their history, vague and ancient, has continued to excite scholars up until current times. Mounds are scattered all over the United States as far west as the Rocky Mountains. Some, especially in Illinois and the Mississippi region, are very impressive, reaching as much as 100 feet high and covering sixteen square acres. Likewise, there are many very small mounds that are often mistaken for natural geographical features. Mounds have been classified by scholars into three major categories: effigy mounds, burial mounds, and temple mounds. Effigy mounds are most common in the northern part of the United States near the Great Lakes and as far up as the Canadian Shield. These cleverly designed effigies are remarkable in geometric precision and very impressive, especially since it is so far unexplained how they were constructed. The purpose for the creation of these amazing earthen artworks is also obscured, hidden somewhere in the far past, but it can be assumed, judging by the general patterns of other ancient cultures, that ancient mound building people had originally designed them for spiritual purposes. Burial mounds are usually distinguishable by their cone shape, and received their name from theories concerning their purpose. The majority of architects agree that mounds did serve as mortuaries and that the elite were buried in them. The possibility that the mounds contained human sacrifices has also been considered, and many theorist that base their inferences on the similarities between the mound builders and the Mexican cultures have not overlooked this theory. The temple mounds in the southern regions of the United States are famous for the pyramid-like structure and their layered construction. They are comparable, though not nearly as analogous in size, to the great Egyptian pyramids, and have several brow-raising similarities to the Mayan mounds and other mounds built by the Mexican Indians. The temple mounds are also noted for having had temples built at the top of each one. The chroniclers that journeyed with the Spanish explorers during the 1 500's described the temples as not places of worship, but rather shrines. In addition to their mounds, the Mound Builders also left behind large enclosures. Enclosures found at the tops of mounds are thought to have been used for military and defensive purposes. James A. Brown of Northwestern University, however, argued in an article he had written that the construction of the enclosures offered no evidence of military objective, and that all archeological evidence pointed to mortuary and ritual use only. Mounds that were built on broad river bottoms were characteristically geometrical, and they were often times connected paths bordered by low embankments. The period when the Mound Builders ruled the Mississippi valley and the central and eastern United States is actually divided into three epochs. The Mound Building cultures can be dated as far back as 1500 BC, and that time until around 700 BC archeologist identify as the Poverty Point Culture. The Hopwellian period spans from 500 BC to 400 AD, and the last period begins in the year 700 AD and ends in 1550. The Poverty Point Culture and the Hopwellian period remain mysterious, but researchers were able to gather a relatively large, however wanting, amount of information from the Mississippian era simply because it was not yet ended when the conquistadors and adventurers came to North America. When Hernando de Soto journeyed through Florida (then a name given to basically any region where Mound Builders resided) his chroniclers repeatedly remarked on the density of the population and the abundance of maize. Maize became a staple crop around 800 AD, around the same time that the Missis sippian Era began. Another feature that distinguishes the Mississippian from the other earlier eras was their use of bows and arrows to strike down game. Prior to the use of this tool, Mound Builders used the atlatl (a type of spear) for hunting. The lifestyle of the Mound Builders reflected their geographical orientation. Since they were mainly

buy custom Captivating Nursing Essay Examples on IOM Report About Nurses

buy custom Captivating Nursing Essay Examples on IOM Report About Nurses Nursing Essay Example on Professional Development of Nurses Introduction Ten years ago leadership in nursing was increasingly concerned about the disturbing trend in the entire nation. In certain states and underprivileged urban centers, students in nursing programs left school, since they did not have sufficient groundwork in science and math to enable them deal with courses at the college. Most ambitious nursing students could fulfill their dreams. The nation was also suffering. The US was losing its future nurses who were significant in controlling the impending inadequacies at a time when public demand for nursing was approximated to increase due to the aging population and inflow of persons newly insured. The nation was losing nursing students who would significantly assist in diversification of the vocation. Young adults were also denied the opportunities of acquiring skills needed to find future jobs in nursing practice. Due to the looming danger posed by the decreased chances of having adequate nurses in the future, nursing leadership in certain s tates proposed the adoption of middle colleges for students from low-income households.

Racial Stereotypes and Food Product Marketing

Racial Stereotypes and Food Product Marketing The images of racial minorities have been used to hawk food for more than a century. Bananas, rice, and pancakes are just some of the food items that have historically been marketed with visages of people of color. Because such items have long been criticized for promoting racial stereotypes, however, the link between race and food marketing remains a touchy subject. When President Obama rose to prominence and Obama Waffles and Obama Fried Chicken made their debut soon after, controversy followed. Once again, an African American was being used to push food, critics said. Take a look around your kitchen. Do any of the items in your cupboards promote racial stereotypes? The list of items below may change your mind about what constitutes a racist food product. Frito Bandito In the age of Dora the Explorer, its difficult to imagine a time when a Latino cartoon character wasnt portrayed as caring, adventurous, and inquisitive, but as sinister. When Frito-Lay rolled out Frito Bandito in 1967, though, thats exactly what happened. The Bandito, the cartoonish mascot for Frito-Lay corn chips, had a gold tooth, a pistol and a penchant for stealing chips. To boot, the Bandito, clad in a huge sombrero and boots with spurs, spoke broken English with a thick Mexican accent. A group called The Mexican-American Anti-Defamation Committee objected to this stereotypical image, causing Frito-Lay to change the Banditos appearance so he did not appear as devious. He became kind of friendly and rascally, but still wanted to heist your corn chips, explained David Segal, who wrote about the character for Slate.com in 2007. The committee found these changes didnt go far enough and continued campaigning against Frito-Lay until the company removed him from promotional materials in 1971. Uncle Bens Rice The image of an elderly black man has appeared in ads for Uncle Bens Rice since 1946. So, just who exactly is Ben? According to the book Aunt Jemima, Uncle Ben and Rastus: Blacks in Advertising Yesterday, Today and Tomorrow, Ben was a Houston rice farmer known for his superior crops. When Texas food broker Gordon L. Harwell launched a brand of commercial rice cooked to preserve nutrients, he decided to name it Uncle Bens Converted Rice, after the respected farmer, and use the image of an African-American maitre d he knew to be the face of the brand. On the packaging, Uncle Ben appeared to be a menial type, as suggested by his Pullman Porter-like attire. Moreover, the title Uncle likely derives from the practice of whites addressing elderly African Americans as uncle and aunt during segregation because the titles Mr. and Mrs. were deemed unsuitable for blacks, who were regarded as inferior. In 2007, however, Uncle Ben received a makeover of sorts. Mars, the owner of the rice brand, debuted a website in which Uncle Ben is portrayed as the chairman of the board in a posh office. This virtual facelift was a way for Mars to bring Ben, an outdated racial stereotype of the black man as sharecropper-servant, into the 21st century. Chiquita Bananas Generations of Americans have grown up eating Chiquita bananas. But its not just the bananas they remember fondly, its Miss Chiquita, the comely figure the banana company has used to brand the fruit since 1944. With a sensual swagger and flamboyant Latin American attire, the bilingual Miss Chiquita makes the men swoon, as vintage advertisements of the bombshell demonstrate. Miss Chiquita is widely thought to have been inspired by Brazilian beauty Carmen Miranda who appeared in ads for Chiquita bananas. The actress has been accused of promoting the exotic Latina stereotype because she achieved fame wearing pieces of fruit on her head and revealing tropical clothing. Some critics argue that it’s all the more insulting for a banana company to play into this stereotype because the women, men, and children who worked in banana farms toiled in grueling conditions, often falling gravely ill as a result of pesticide exposure. Land O Lakes Butter Make a trip to the dairy section of your grocery store, and youll find the Native American woman known as the Indian maiden on Land O Lakes butter. How did this woman come to be featured on Land OLakes products? In 1928, officials from the company received a photo of a Native woman with a butter carton in hand as cows grazed and lakes flowed in the background. Because Land O Lakes is based in Minnesota, the home of Hiawatha and Minnehaha, the company reps welcomed the idea of using the maidens image to sell its butter. In recent years, writers such as H. Mathew Barkhausen III, who is of Cherokee and Tuscarora descent, have called the image of the Land O Lakes maiden stereotypical. She wears two braids in her hair, a headdress, and an animal skin frock with beaded embroidery. Also, for some, the maidens serene countenance erases the suffering indigenous peoples have experienced in the United States. Eskimo Pie Eskimo Pie ice cream bars have been around since 1921 when a candy shop owner named Christian Kent Nelson noticed that a little boy couldn’t decide whether to buy a chocolate bar or ice cream. Why not have both available in one confection, Nelson figured. This line of thinking led him to create the frozen treat known then as the â€Å"I-Scream Bar.† When Nelson partnered up with chocolate maker Russell C. Stover, though, the name was changed to Eskimo Pie and the image of an Inuit boy in a parka was featured on the packaging. Today, some indigenous peoples from the arctic regions of North America and Europe object to the name â€Å"Eskimo† in the use of the frozen pies and other sweets, not to mention in society generally. In 2009, for example, Seeka Lee Veevee Parsons, a Canadian Inuit, made newspaper headlines after publicly objecting to references to the Eskimo in the names of popular desserts. She called them â€Å"an insult to her people.† â€Å"When I was a little girl white kids in the community used to tease me about it in a bad way. It’s just not the correct term,† she said of Eskimo. Instead, Inuit should be used, she explained. Cream of Wheat When Emery Mapes of the North Dakota Diamond Milling Company set out in 1893 to find an image to market his breakfast porridge, now called Cream of Wheat, he decided to use the face of a black chef. Still on promotional packaging for Cream of Wheat today, the chef- who was given the name Rastus, has become a cultural icon, according to sociologist David Pilgrim of Ferris State University. â€Å"Rastus is marketed as a symbol of wholeness and stability,† Pilgrim asserts. â€Å"The toothy, well-dressed black chef happily serves breakfast to a nation.† Not only was Rastus portrayed as subservient but also as uneducated, Pilgrim points out. In a 1921 advertisement, a grinning Rastus holds up a chalkboard with these words: â€Å"Maybe Cream of Wheat aint got no vitamins. I dont know what them things is. If they’s bugs they aint none in Cream of Wheat.† Rastus represented the black man as a child-like, unthreatening slave. Such images of blacks perpetuated the notion that African Americans were content with a separate but (un)equal existence while making Southerners of the time feel nostalgic about the Antebellum Era. Aunt Jemima Aunt Jemima is arguably the most well-known minority â€Å"mascot† of a food product, not to mention the longest lasting. Jemima came to be in 1889 when Charles Rutt and Charles G. Underwood created a self-rising flour that the former called Aunt Jemima’s recipe. Why Aunt Jemima? Rutt reportedly got the inspiration for the name after seeing a minstrel show that featured a skit with a Southern mammy named Jemima. In Southern lore, mammies were matronly black female domestics who doted on the white families they served and cherished their role as subordinates. Because the mammy caricature was popular with whites in the late 1800s, Rutt used the name and likeness of the mammy he’d seen in the minstrel show to market his pancake mix. She was smiling, obese, and wore a headscarf fit for a servant. When Rutt and Underwood sold the pancake recipe to the R.T. Davis Mill Co., the organization continued to use Aunt Jemima to help brand the product. Not only did the image of Jemima appear on product packaging, but the R.T. Davis Mill Co. also enlisted real African-American women to appear as Aunt Jemima at events such as the 1893 World’s Exposition in Chicago. At these events, black actresses told stories about the Old South which painted life there as idyllic for both blacks and whites, according to Pilgrim. America ate up the mythical existence of Aunt Jemima and the Old South. Jemima became so popular that the R.T. Davis Mill Co. changed its name to the Aunt Jemima Mill Co. Moreover, by 1910, more than 120 million Aunt Jemima breakfasts were being served annually, Pilgrim notes. Following the civil rights movement, however, black Americans began voicing their objection to the image of a black woman as a domestic who spoke grammatically incorrect English and never challenged her role as servant. Accordingly, in 1989, Quaker Oats, who’d purchased the Aunt Jemima Mill Co. 63 years earlier, updated Jemima’s image. Her head wrap had vanished, and she wore pearl earrings and a lace collar instead of a servant’s clothing. She also appeared younger and significantly thinner. The matronly domestic Aunt Jemima originally appeared as had been replaced by the image of a modern African-American woman. Wrapping Up Despite the progress that’s occurred in race relations, Aunt Jemima, Miss Chiquita, and similar spokes-characters remain fixtures in American food culture. All came to fruition during a time when it was unthinkable that a black man would become president or a Latina would sit on the U.S. Supreme Court. Accordingly, they serve to remind us about the great strides people of color have made over the years. In fact, many consumers likely buy a pancake mix from Aunt Jemima with little idea that the woman on the box was originally a slave prototype. These same consumers likely find it difficult to understand why minority groups object to President Obama’s image on a box of waffles or a recent Duncan Hines cupcake ad that seemed to use blackface imagery. There’s a long tradition in the U.S. of using racial stereotypes in food marketing, but in the 21st century America patience for that kind of advertising has run out.

Racial Stereotypes and Food Product Marketing

Racial Stereotypes and Food Product Marketing The images of racial minorities have been used to hawk food for more than a century. Bananas, rice, and pancakes are just some of the food items that have historically been marketed with visages of people of color. Because such items have long been criticized for promoting racial stereotypes, however, the link between race and food marketing remains a touchy subject. When President Obama rose to prominence and Obama Waffles and Obama Fried Chicken made their debut soon after, controversy followed. Once again, an African American was being used to push food, critics said. Take a look around your kitchen. Do any of the items in your cupboards promote racial stereotypes? The list of items below may change your mind about what constitutes a racist food product. Frito Bandito In the age of Dora the Explorer, its difficult to imagine a time when a Latino cartoon character wasnt portrayed as caring, adventurous, and inquisitive, but as sinister. When Frito-Lay rolled out Frito Bandito in 1967, though, thats exactly what happened. The Bandito, the cartoonish mascot for Frito-Lay corn chips, had a gold tooth, a pistol and a penchant for stealing chips. To boot, the Bandito, clad in a huge sombrero and boots with spurs, spoke broken English with a thick Mexican accent. A group called The Mexican-American Anti-Defamation Committee objected to this stereotypical image, causing Frito-Lay to change the Banditos appearance so he did not appear as devious. He became kind of friendly and rascally, but still wanted to heist your corn chips, explained David Segal, who wrote about the character for Slate.com in 2007. The committee found these changes didnt go far enough and continued campaigning against Frito-Lay until the company removed him from promotional materials in 1971. Uncle Bens Rice The image of an elderly black man has appeared in ads for Uncle Bens Rice since 1946. So, just who exactly is Ben? According to the book Aunt Jemima, Uncle Ben and Rastus: Blacks in Advertising Yesterday, Today and Tomorrow, Ben was a Houston rice farmer known for his superior crops. When Texas food broker Gordon L. Harwell launched a brand of commercial rice cooked to preserve nutrients, he decided to name it Uncle Bens Converted Rice, after the respected farmer, and use the image of an African-American maitre d he knew to be the face of the brand. On the packaging, Uncle Ben appeared to be a menial type, as suggested by his Pullman Porter-like attire. Moreover, the title Uncle likely derives from the practice of whites addressing elderly African Americans as uncle and aunt during segregation because the titles Mr. and Mrs. were deemed unsuitable for blacks, who were regarded as inferior. In 2007, however, Uncle Ben received a makeover of sorts. Mars, the owner of the rice brand, debuted a website in which Uncle Ben is portrayed as the chairman of the board in a posh office. This virtual facelift was a way for Mars to bring Ben, an outdated racial stereotype of the black man as sharecropper-servant, into the 21st century. Chiquita Bananas Generations of Americans have grown up eating Chiquita bananas. But its not just the bananas they remember fondly, its Miss Chiquita, the comely figure the banana company has used to brand the fruit since 1944. With a sensual swagger and flamboyant Latin American attire, the bilingual Miss Chiquita makes the men swoon, as vintage advertisements of the bombshell demonstrate. Miss Chiquita is widely thought to have been inspired by Brazilian beauty Carmen Miranda who appeared in ads for Chiquita bananas. The actress has been accused of promoting the exotic Latina stereotype because she achieved fame wearing pieces of fruit on her head and revealing tropical clothing. Some critics argue that it’s all the more insulting for a banana company to play into this stereotype because the women, men, and children who worked in banana farms toiled in grueling conditions, often falling gravely ill as a result of pesticide exposure. Land O Lakes Butter Make a trip to the dairy section of your grocery store, and youll find the Native American woman known as the Indian maiden on Land O Lakes butter. How did this woman come to be featured on Land OLakes products? In 1928, officials from the company received a photo of a Native woman with a butter carton in hand as cows grazed and lakes flowed in the background. Because Land O Lakes is based in Minnesota, the home of Hiawatha and Minnehaha, the company reps welcomed the idea of using the maidens image to sell its butter. In recent years, writers such as H. Mathew Barkhausen III, who is of Cherokee and Tuscarora descent, have called the image of the Land O Lakes maiden stereotypical. She wears two braids in her hair, a headdress, and an animal skin frock with beaded embroidery. Also, for some, the maidens serene countenance erases the suffering indigenous peoples have experienced in the United States. Eskimo Pie Eskimo Pie ice cream bars have been around since 1921 when a candy shop owner named Christian Kent Nelson noticed that a little boy couldn’t decide whether to buy a chocolate bar or ice cream. Why not have both available in one confection, Nelson figured. This line of thinking led him to create the frozen treat known then as the â€Å"I-Scream Bar.† When Nelson partnered up with chocolate maker Russell C. Stover, though, the name was changed to Eskimo Pie and the image of an Inuit boy in a parka was featured on the packaging. Today, some indigenous peoples from the arctic regions of North America and Europe object to the name â€Å"Eskimo† in the use of the frozen pies and other sweets, not to mention in society generally. In 2009, for example, Seeka Lee Veevee Parsons, a Canadian Inuit, made newspaper headlines after publicly objecting to references to the Eskimo in the names of popular desserts. She called them â€Å"an insult to her people.† â€Å"When I was a little girl white kids in the community used to tease me about it in a bad way. It’s just not the correct term,† she said of Eskimo. Instead, Inuit should be used, she explained. Cream of Wheat When Emery Mapes of the North Dakota Diamond Milling Company set out in 1893 to find an image to market his breakfast porridge, now called Cream of Wheat, he decided to use the face of a black chef. Still on promotional packaging for Cream of Wheat today, the chef- who was given the name Rastus, has become a cultural icon, according to sociologist David Pilgrim of Ferris State University. â€Å"Rastus is marketed as a symbol of wholeness and stability,† Pilgrim asserts. â€Å"The toothy, well-dressed black chef happily serves breakfast to a nation.† Not only was Rastus portrayed as subservient but also as uneducated, Pilgrim points out. In a 1921 advertisement, a grinning Rastus holds up a chalkboard with these words: â€Å"Maybe Cream of Wheat aint got no vitamins. I dont know what them things is. If they’s bugs they aint none in Cream of Wheat.† Rastus represented the black man as a child-like, unthreatening slave. Such images of blacks perpetuated the notion that African Americans were content with a separate but (un)equal existence while making Southerners of the time feel nostalgic about the Antebellum Era. Aunt Jemima Aunt Jemima is arguably the most well-known minority â€Å"mascot† of a food product, not to mention the longest lasting. Jemima came to be in 1889 when Charles Rutt and Charles G. Underwood created a self-rising flour that the former called Aunt Jemima’s recipe. Why Aunt Jemima? Rutt reportedly got the inspiration for the name after seeing a minstrel show that featured a skit with a Southern mammy named Jemima. In Southern lore, mammies were matronly black female domestics who doted on the white families they served and cherished their role as subordinates. Because the mammy caricature was popular with whites in the late 1800s, Rutt used the name and likeness of the mammy he’d seen in the minstrel show to market his pancake mix. She was smiling, obese, and wore a headscarf fit for a servant. When Rutt and Underwood sold the pancake recipe to the R.T. Davis Mill Co., the organization continued to use Aunt Jemima to help brand the product. Not only did the image of Jemima appear on product packaging, but the R.T. Davis Mill Co. also enlisted real African-American women to appear as Aunt Jemima at events such as the 1893 World’s Exposition in Chicago. At these events, black actresses told stories about the Old South which painted life there as idyllic for both blacks and whites, according to Pilgrim. America ate up the mythical existence of Aunt Jemima and the Old South. Jemima became so popular that the R.T. Davis Mill Co. changed its name to the Aunt Jemima Mill Co. Moreover, by 1910, more than 120 million Aunt Jemima breakfasts were being served annually, Pilgrim notes. Following the civil rights movement, however, black Americans began voicing their objection to the image of a black woman as a domestic who spoke grammatically incorrect English and never challenged her role as servant. Accordingly, in 1989, Quaker Oats, who’d purchased the Aunt Jemima Mill Co. 63 years earlier, updated Jemima’s image. Her head wrap had vanished, and she wore pearl earrings and a lace collar instead of a servant’s clothing. She also appeared younger and significantly thinner. The matronly domestic Aunt Jemima originally appeared as had been replaced by the image of a modern African-American woman. Wrapping Up Despite the progress that’s occurred in race relations, Aunt Jemima, Miss Chiquita, and similar spokes-characters remain fixtures in American food culture. All came to fruition during a time when it was unthinkable that a black man would become president or a Latina would sit on the U.S. Supreme Court. Accordingly, they serve to remind us about the great strides people of color have made over the years. In fact, many consumers likely buy a pancake mix from Aunt Jemima with little idea that the woman on the box was originally a slave prototype. These same consumers likely find it difficult to understand why minority groups object to President Obama’s image on a box of waffles or a recent Duncan Hines cupcake ad that seemed to use blackface imagery. There’s a long tradition in the U.S. of using racial stereotypes in food marketing, but in the 21st century America patience for that kind of advertising has run out.

Racial Stereotypes and Food Product Marketing

Racial Stereotypes and Food Product Marketing The images of racial minorities have been used to hawk food for more than a century. Bananas, rice, and pancakes are just some of the food items that have historically been marketed with visages of people of color. Because such items have long been criticized for promoting racial stereotypes, however, the link between race and food marketing remains a touchy subject. When President Obama rose to prominence and Obama Waffles and Obama Fried Chicken made their debut soon after, controversy followed. Once again, an African American was being used to push food, critics said. Take a look around your kitchen. Do any of the items in your cupboards promote racial stereotypes? The list of items below may change your mind about what constitutes a racist food product. Frito Bandito In the age of Dora the Explorer, its difficult to imagine a time when a Latino cartoon character wasnt portrayed as caring, adventurous, and inquisitive, but as sinister. When Frito-Lay rolled out Frito Bandito in 1967, though, thats exactly what happened. The Bandito, the cartoonish mascot for Frito-Lay corn chips, had a gold tooth, a pistol and a penchant for stealing chips. To boot, the Bandito, clad in a huge sombrero and boots with spurs, spoke broken English with a thick Mexican accent. A group called The Mexican-American Anti-Defamation Committee objected to this stereotypical image, causing Frito-Lay to change the Banditos appearance so he did not appear as devious. He became kind of friendly and rascally, but still wanted to heist your corn chips, explained David Segal, who wrote about the character for Slate.com in 2007. The committee found these changes didnt go far enough and continued campaigning against Frito-Lay until the company removed him from promotional materials in 1971. Uncle Bens Rice The image of an elderly black man has appeared in ads for Uncle Bens Rice since 1946. So, just who exactly is Ben? According to the book Aunt Jemima, Uncle Ben and Rastus: Blacks in Advertising Yesterday, Today and Tomorrow, Ben was a Houston rice farmer known for his superior crops. When Texas food broker Gordon L. Harwell launched a brand of commercial rice cooked to preserve nutrients, he decided to name it Uncle Bens Converted Rice, after the respected farmer, and use the image of an African-American maitre d he knew to be the face of the brand. On the packaging, Uncle Ben appeared to be a menial type, as suggested by his Pullman Porter-like attire. Moreover, the title Uncle likely derives from the practice of whites addressing elderly African Americans as uncle and aunt during segregation because the titles Mr. and Mrs. were deemed unsuitable for blacks, who were regarded as inferior. In 2007, however, Uncle Ben received a makeover of sorts. Mars, the owner of the rice brand, debuted a website in which Uncle Ben is portrayed as the chairman of the board in a posh office. This virtual facelift was a way for Mars to bring Ben, an outdated racial stereotype of the black man as sharecropper-servant, into the 21st century. Chiquita Bananas Generations of Americans have grown up eating Chiquita bananas. But its not just the bananas they remember fondly, its Miss Chiquita, the comely figure the banana company has used to brand the fruit since 1944. With a sensual swagger and flamboyant Latin American attire, the bilingual Miss Chiquita makes the men swoon, as vintage advertisements of the bombshell demonstrate. Miss Chiquita is widely thought to have been inspired by Brazilian beauty Carmen Miranda who appeared in ads for Chiquita bananas. The actress has been accused of promoting the exotic Latina stereotype because she achieved fame wearing pieces of fruit on her head and revealing tropical clothing. Some critics argue that it’s all the more insulting for a banana company to play into this stereotype because the women, men, and children who worked in banana farms toiled in grueling conditions, often falling gravely ill as a result of pesticide exposure. Land O Lakes Butter Make a trip to the dairy section of your grocery store, and youll find the Native American woman known as the Indian maiden on Land O Lakes butter. How did this woman come to be featured on Land OLakes products? In 1928, officials from the company received a photo of a Native woman with a butter carton in hand as cows grazed and lakes flowed in the background. Because Land O Lakes is based in Minnesota, the home of Hiawatha and Minnehaha, the company reps welcomed the idea of using the maidens image to sell its butter. In recent years, writers such as H. Mathew Barkhausen III, who is of Cherokee and Tuscarora descent, have called the image of the Land O Lakes maiden stereotypical. She wears two braids in her hair, a headdress, and an animal skin frock with beaded embroidery. Also, for some, the maidens serene countenance erases the suffering indigenous peoples have experienced in the United States. Eskimo Pie Eskimo Pie ice cream bars have been around since 1921 when a candy shop owner named Christian Kent Nelson noticed that a little boy couldn’t decide whether to buy a chocolate bar or ice cream. Why not have both available in one confection, Nelson figured. This line of thinking led him to create the frozen treat known then as the â€Å"I-Scream Bar.† When Nelson partnered up with chocolate maker Russell C. Stover, though, the name was changed to Eskimo Pie and the image of an Inuit boy in a parka was featured on the packaging. Today, some indigenous peoples from the arctic regions of North America and Europe object to the name â€Å"Eskimo† in the use of the frozen pies and other sweets, not to mention in society generally. In 2009, for example, Seeka Lee Veevee Parsons, a Canadian Inuit, made newspaper headlines after publicly objecting to references to the Eskimo in the names of popular desserts. She called them â€Å"an insult to her people.† â€Å"When I was a little girl white kids in the community used to tease me about it in a bad way. It’s just not the correct term,† she said of Eskimo. Instead, Inuit should be used, she explained. Cream of Wheat When Emery Mapes of the North Dakota Diamond Milling Company set out in 1893 to find an image to market his breakfast porridge, now called Cream of Wheat, he decided to use the face of a black chef. Still on promotional packaging for Cream of Wheat today, the chef- who was given the name Rastus, has become a cultural icon, according to sociologist David Pilgrim of Ferris State University. â€Å"Rastus is marketed as a symbol of wholeness and stability,† Pilgrim asserts. â€Å"The toothy, well-dressed black chef happily serves breakfast to a nation.† Not only was Rastus portrayed as subservient but also as uneducated, Pilgrim points out. In a 1921 advertisement, a grinning Rastus holds up a chalkboard with these words: â€Å"Maybe Cream of Wheat aint got no vitamins. I dont know what them things is. If they’s bugs they aint none in Cream of Wheat.† Rastus represented the black man as a child-like, unthreatening slave. Such images of blacks perpetuated the notion that African Americans were content with a separate but (un)equal existence while making Southerners of the time feel nostalgic about the Antebellum Era. Aunt Jemima Aunt Jemima is arguably the most well-known minority â€Å"mascot† of a food product, not to mention the longest lasting. Jemima came to be in 1889 when Charles Rutt and Charles G. Underwood created a self-rising flour that the former called Aunt Jemima’s recipe. Why Aunt Jemima? Rutt reportedly got the inspiration for the name after seeing a minstrel show that featured a skit with a Southern mammy named Jemima. In Southern lore, mammies were matronly black female domestics who doted on the white families they served and cherished their role as subordinates. Because the mammy caricature was popular with whites in the late 1800s, Rutt used the name and likeness of the mammy he’d seen in the minstrel show to market his pancake mix. She was smiling, obese, and wore a headscarf fit for a servant. When Rutt and Underwood sold the pancake recipe to the R.T. Davis Mill Co., the organization continued to use Aunt Jemima to help brand the product. Not only did the image of Jemima appear on product packaging, but the R.T. Davis Mill Co. also enlisted real African-American women to appear as Aunt Jemima at events such as the 1893 World’s Exposition in Chicago. At these events, black actresses told stories about the Old South which painted life there as idyllic for both blacks and whites, according to Pilgrim. America ate up the mythical existence of Aunt Jemima and the Old South. Jemima became so popular that the R.T. Davis Mill Co. changed its name to the Aunt Jemima Mill Co. Moreover, by 1910, more than 120 million Aunt Jemima breakfasts were being served annually, Pilgrim notes. Following the civil rights movement, however, black Americans began voicing their objection to the image of a black woman as a domestic who spoke grammatically incorrect English and never challenged her role as servant. Accordingly, in 1989, Quaker Oats, who’d purchased the Aunt Jemima Mill Co. 63 years earlier, updated Jemima’s image. Her head wrap had vanished, and she wore pearl earrings and a lace collar instead of a servant’s clothing. She also appeared younger and significantly thinner. The matronly domestic Aunt Jemima originally appeared as had been replaced by the image of a modern African-American woman. Wrapping Up Despite the progress that’s occurred in race relations, Aunt Jemima, Miss Chiquita, and similar spokes-characters remain fixtures in American food culture. All came to fruition during a time when it was unthinkable that a black man would become president or a Latina would sit on the U.S. Supreme Court. Accordingly, they serve to remind us about the great strides people of color have made over the years. In fact, many consumers likely buy a pancake mix from Aunt Jemima with little idea that the woman on the box was originally a slave prototype. These same consumers likely find it difficult to understand why minority groups object to President Obama’s image on a box of waffles or a recent Duncan Hines cupcake ad that seemed to use blackface imagery. There’s a long tradition in the U.S. of using racial stereotypes in food marketing, but in the 21st century America patience for that kind of advertising has run out.

The marketing issues and problems affecting the public services sector Essay

The marketing issues and problems affecting the public services sector in the U.K. at the current time - Essay Example The NHS was established with the intention of providing health care for all who needed it at the point of delivery because in the past, health care was not available to all who needed it. Consequently, there was a need to make sure that health care services were more coordinated in the region. There are numerous organisational changes that the NHS has undergone. First of all, it created an internal markets idea where health authorities and doctors were given funding from the government and they could use this to purchase health care from different groups like acute hospitals. However, with time, this scheme was not very effective as there was too much bureaucracy. Consequently, there was a need to bring in reforms in order to reduce inefficiencies and the current system was born; the use of primary care trusts. (Department of Health, 2006) The Health care system in the United Kingdom is operated by a national budget made by the government. This budget normally includes all the issues that will affect the effectiveness of service provision such as; capital outlays, operating expenses and medical training. Specific health care providers normally operate on set budgets made on a yearly basis. Despite all these benefits, one must not underestimate all the disadvantages that come with provision of health services under such a scheme. First of all, the total available resources will always and have always been less than the demand for health care. Consequently, there is a need to prioritise issues and allocate finances for the neediest groups. Groups such as the elderly are maintained at a pre-set fee and must therefore be denied certain medical procedures such as kidney dialysis; this procedure is only allowed for those who are fifty five years and below. There are many patients in the UK who have still not reaped the full benefits of a national health care

Some aspect of distribution theory Article Example | Topics and Well Written Essays - 250 words

Some aspect of distribution theory - Article Example One of the books that I bought is titled, â€Å"The Accident†. This book is available in the Amazon UK and can also be accessed in other networks such as eBay and other online marketing Companies. The use of online modes of distributing goods and services has not only been used in books, but also in other products for instance: Currently one can order for a movie online; one of the main sources on distributing such products are online marketing channels such as Amazon uk, the eBay and others that are used in various parts of the world such as the OLX, which was recently introduced. My encounter with purchasing a book from the Amazon, was greatly successful, the process of purchase is quite simple as it involves filing in personal details such as the address i.e. place of delivery and the payment details. The delivery is made by the company to the client, making the process efficient in relation to time

The Nature of Sacrifice in the History and Ideology of Gush Emunim :: Israel Middle East Political Essays

The Nature of Sacrifice In The History And Ideology Of The Gush Emunim There can be no argument that by living in small settlements in the hostile and explosive West Bank and Gaza Strip, Gush Emunim settlers are making some sort of sacrifice. Surrounded no doubt by hostile Palestinians who feel that the Israelis are occupying their home, religious settlers face the potential for violence and death on a daily basis. In what is becoming a more perilous state of affairs in Israel with each suicide bombing, shooting spree, or IDF incursion into the Palestinian territories and refugee camps, perhaps no one on the Israeli side faces as constant a risk of danger than the Gush Emunim. This paper will attempt to examine the very nature of sacrifice that the Gush Emunim are involved in, as well as the biblical justification for this sacrifice. I also mean to explore the biblical justification the Gush Emunim may use to support their willingness to resort to violence against the Palestinians in defending this sacrifice. Their attitude towards their hostile neighbors is the same attitude their ancestors held about the Canaanites: â€Å"you must be expelled, whether peacefully or violently, because this is our land according to God.† In the history and ideology of the Gush Emunim, examples of both Nancy Jay’s communion sacrifice as well as Hubert and Mauss’s contractual sacrifice are plenty. The sacred violence as a cultural foundation about which Gil Bailie writes can also be found. Furthermore, Girard’s mimetic desire is evident in the competition between Jews and Muslims over the sacred space that is Jerusalem. The history of the G ush Emunim is a highly complex one, yet it can be much more clearly understood when its sacrificial systems and propensity for violence are explained using some of the authors whom we have read in class. Settlement in a hostile environment is the sacrificial risk they take. They have occupied the place of a sacrificial victim. The Palestinians represent the threat to their Messianic purpose. Background The Gush Emunim are not, contrary to popular myth, a political party in Israel. While over the course of their existence they have gained much political influence, they did not form to gain seats in the Knesset and change domestic or international policy. This all came later.

Wholefoods Market, Do They Practice What They Preach?

Whole Foods Market, Do they practice what they preach? Festus Acha, Jaesang Kim, Wanda Moss, Linda Pressley, Alioune Thiam The Johns Hopkins Carey Business School Management & Organizational Behavior Professor Rick Milter March 22, 2010 Whole Foods Market, Do they practice what they preach? Abstract The purpose of this paper is to show a correlation between what is perceived about Whole Foods Market and what is factual about them. We intend to explore and investigate the following key points such as their mission statement, vision, their strategy for success, and empowerment techniques. We will look at how they motivate, compete with others, and the type of inspiration used as a whole to promote cohesiveness throughout their business. We want to feel out their communication techniques as well as the emotional intelligence of their employees. It will be an experience to observe their team leadership in action rather than by hearsay. Coaching and mentoring has to be an important function for such a global organization as well as the steps taken for decision making and problem solving. We have come to realize that change is inevitable in any business and we want to know what their plans for change are and how it will be dealt with. Lastly we take our information collectively and see just how Whole Foods holds up through our audit of their leadership. Our leadership audit of Whole Foods Market, Inc. (WFMI) was based on the following criteria: Mission & Vision Statement (Core Values) Strategy for Success Empowering Employees Motivation & Inspiration Competing without fear Communication Emotional Intelligence Team Leadership Effectiveness Coaching & Mentoring Problem solving & decision making Organizational Change Overall Management We graded them on a sliding scale of Excellence to Needs Improvement and based on the financial data and management of their competitors such as Kroger’s, Safeway, and Trader Joe’s their score was given based on overall performance in those areas. Their biggest competitor being Trader Joe’s being a privately held company it was difficult to obtain financial information to do an effective comparison. Whole Foods Market has a running history of being a family oriented company. It is also reported that upper management uses a hands off practice of allowing its employees complete autonomy in decision making regarding the operation of their stores. Based on primary information obtained through observations and interviews at multiple Whole Foods Markets throughout the Maryland area we are able to shed some validity to some of the theories currently circulating. We also have information that may show or allude to controversial information as well. During these interviews we talked with employees and the managers on duty. What we learned is what people say and what you see may not always be the same. Our secondary information was obtained through reports found through second party interviews, up to date journals and magazines such as Harvard Business Review. Vision & Mission (Core Values) Whole Foods Market came into existence on September 12, 1980. Workers for Whole Foods Market experience this organization as a positive paternalistic organization. It is characterized by very high trust levels, complete autonomy and accompanied by very little uncertainty. Their vision statement speaks of their objectives and goals reaching beyond a food retailer. It highlights its customer satisfaction, healthy employee environment, profits, investments and stockholders always ending on a positive note. Their mission is to lead by example. Some of their core values are things such as: Ensuring they are selling the best quality all natural and or organic products available for resale. Making sure their customers are always satisfied Support team members Invest in the community and the environment Great relationships with our suppliers and business partners Whole Foods truly believes in creating wealth through profits and growth for the company and its employees. However, on March 17, 2010 one of our team members Wanda Moss visited the Whole Foods Market located at 1001 Fleet Street, Baltimore, Maryland 21202. Her visit revealed that workers were friendly, outgoing, and very accommodating as she sought out a particular herbal seasoning to use in a seafood casserole. Her curiosity and interest in their herbs and spices made G. Singh, an employee more relaxed as she divulged her interest in their company for a school project. Ms. Singh has been working for the company for a little over four years she revealed. When questioned about the mission of Whole Foods as it pertained to her store and she replied that they are very good to her and they act as family towards one another. The employee was asked one other question in regards to the company’s position on unionized labor and she replied no one that she knows in her store wants to be in a union and that they like things just fine. Wanda Moss said she felt a defensive spirit as â€Å"G† responded. Nonetheless Ms. Moss continued to check out with her items and thanked the young lady for her time. Whole Food Markets employees are very knowledgeable about the store and its practices almost as if one has to rehearse. We have surmised either these employees are well prepared for inquisitions or the vision or mission statement of Whole Foods is genuine being practiced. We rated them good in their ability to mirror their vision and mission statement. Strategy for Success Which leads us to what is their marketing strategy to remain successful and move forward? Information obtained from their website suggests that they rigorously will be vigilante assessing their current situations in all aspects of the business in which they operate and examine as to how they can stay the front runner. Part of that plan is to expand geographically in the future and give consideration to altering their product mix to attract more main stream customers. Since they are not really clear on their plan of execution for expansion and innovation in altering their current mix, we rated them average and the need for improvement. Empowerment Their strategy will lead us to how they intend or are currently empowering their employees and low level managers to remain on the frontline for the business. What was learned is that their empowerment techniques equate to trust all day long. For instance the employees believe that with management placing an immeasurable amount of faith in them, a high value is placed upon them. That same value is transferred to the customers and other stakeholders that help them to remain profitable and a front runner in their field. Their CEO John Mackey is walking the talk by nurturing from the inside out to enhance the quality of benefits distributed in all of their stores. The empowerment of their employees and or team leaders is unique and inspiring so we rated them excellent in this category. Inspiration Whole Food Market was created by local business people who had the conviction that the natural food industry was ready for bigger stores. They decided to opt for the supermarket format that was hosted by only â€Å"half a dozen† stores providing natural food in the United States. In terms of nutrition, Whole Food Market claims to always look for the â€Å"highest quality, least processed, most flavorful and natural food possible†. They believe that their products are the purest within the US and that everything that you can pick up at the store will be healthy. The company also buys from local growers in order to support them and reduce their â€Å"carbon footprint†. That way, Whole Food Market is then really â€Å"committed to helping take care of the world around [them]† and the â€Å"support of organic farming and sustainable agriculture helps protect our planet†. The company also supports food banks and all sorts of micro lending operations in order to leave something positive to the community. Whole Food Market also believes that its employees make the company. They select them carefully, making sure that their values and the Whole Food market’s values are in sync. The company is trying to create a workplace where employees are pushed to improve and feel respected as well. Motivation Several factors have to be taken into account when assessing the origin of employees’ motivation. One important factor that motivates employees is that Whole Food Market support â€Å"advancement from within†. In other words, they promote their current employees to apply for the higher responsibilities positions. According to Whole Food Market, once an employee has gained valuable knowledge, he may qualify to apply for any available opportunity in the Whole Food stores and facilities. Whole food makes a point to post all the openings for positions â€Å"at team leader level or higher† only in their internal job site. It prevents outsider to access high level responsibilities positions as well as it promotes current employee to expand their product knowledge, develop their skills, enhance their value to the team, and advance inside the company. Another important factor that keeps the employees motivated is the benefit packages provided to them. Fortune Magazine recognized Whole Food Market to be one of the â€Å"100 best companies to work for during the last 13 years†. In 2009, Whole Food Market was part of the only 15 companies that would provide 100% coverage on their employees’ health insurance premiums. Their benefit packages include â€Å"health insurance, paid time off, retirement savings and generous store discounts. The company also claims to be unique in the way it allocates benefit packages. Indeed, since every team member is important to the companies, they all get a voice when it comes to the content of their benefit packages. Team members will vote every three years to determine the content of the benefit packages offered by the company. This system results in different benefit packages according to the country or region employees are working in. The Paid- Time –Off policy, for example, is different depending on where the employee is working. For US employees, the paid time off depends on whether the employee is working full-time or part-time. In Canada paid-time-off depends on the time spent within the company in years, and In the UK, every single employee gets 7 days and the possibility to add an extra day. The last factor (but not least) that we discovered to be pushing employees is the learning experience and the experience itself. Alioune Thiam, one of our team members interviewed a couple of employees at different positions. When they were asked the question † what motivates you† one of them spontaneously answered that the learning experience was her principal source of motivation when the other stated that he just love the company and what the company does for the environment. Competition Based on the multiple interviews held with the store managers, Whole Food Market does not consider other giants of the food industry as threatening competitors. They acknowledge that other stores also carry organic food but they are convinced that the high quality standard set is not rivaled. Employees also mentioned shopping at Whole Food Market as an experience where the customer and the team members are educated. They emphasized a lot about the learning experience that makes them unique and out of reach for other grocery stores. However, according to Hoovers, a business analysis company, Whole Food Market still has dangerous competitors. A business analysis of the Whole Food market shows us that The Kroger is the most important competitors to Whole Food Market closely followed by Safeway and Trader Jo’s. Even though these stores do not provide only natural, organic, healthy food, they do offer a wide variety of food ranging from organic/natural to less healthy and more commonly found nutrition. Communication Communication is essential in any organization and it would appear that Whole Foods has communication as one of its top priorities. There is great communication among team members as well as the different teams in each store. I visited the Whole Foods store in Mt. Washington and spoke with Joe Young, Associate Customer Service Team Leader regarding how communication. Mr. Young stated that the employees feel that the communication is very transparent, from team leadership to team members. Any communication from the corporate office in Texas is given to the regional offices. Information is then given to the stores and is disseminated to the team leaders who, in turn, give it to the team members. I asked about feedback from customers. Mr. Young stated that feedback from customers is encouraged. Whenever feedback is received from a customer, it is given to the team leader for whichever section it concerns. The question along with the answer is posted on a bulletin board for customers to see. This feedback response is usually given within a week. However, some of the research that I have found indicates that team members are not allowed to say anything about working at Whole Foods on social websites, such as Facebook. According to some blogs, John Mackey uses pseudo names to become â€Å"friends† with some of his employees on Facebook to keep a tab on what is being said about the company. These employees face repercussions from posting on the website. Communication Grade – Good. There seems to be good multi-directional with team leaders and customers. However, employees should be able to express themselves constructively through social websites and not feel they will be penalized. Emotional Intelligence Emotional intelligence is defined as an ability to recognize the meanings of emotion and their relationships and to reason and problem-solve on the basis of them. The employees I interview seemed to really enjoy working for Whole Foods. According to Fortune 500 Magazine, Whole Foods is listed as one of the best places to work and has been for the past 10 years. When I visited the Mt. Washington store, the atmosphere had a relaxed feel. People seemed to enjoy shopping there and the employees were attuned to the customer needs. While I was speaking with Mr. Young, he greeted several customers by name. Mr. Young pointed out the core values of Whole Foods which are listed on huge individual placards in the store. The quality standards were also listed individually on placards. As I stood in line to purchase my items, the cashiers had a great attitude. They also knew customers by name, commented on their purchases – one cashier spoke about the dinner and dessert from purchases of a customer. I also interview a long-time customer of the store. She stated she could not find anything to say negatively. She recently moved for New Orleans and shopped at those stores as well as the store at Mt. Washington, Maryland. She felt the employees enjoyed working at Whole Foods and would stop whatever they were doing to help customers, even if it meant walking over the whole store to help them find products. She felt that the service and atmosphere of Whole Foods makes customers feel good about what they are buying there. In her opinion, the team members take pride in the products that they sell. Emotional Intelligence Grade – Excellent Team Leadership & Effectiveness In the textbook The Future of Management, author Gary Hamel describe the type of management of Whole Foods. Each store is considered a team and inside the each store, there are departmental teams. According to my research, this concept seems to work. Leadership decisions are made from the bottom up instead of from the top down, which is the industry norm. Each departmental team has team leaders. It is very intriguing the way team leadership is chosen. The leader of each team is interviewed by a panel. The panel includes Regional Vice Presidents, various Team Leaders either from the same store or another store in the region, as well as a cross of team members. Mr. Young also said there is no â€Å"seniority† when choosing a leader. Leaders are chosen by the panel if they exhibit the ability to lead a team and not by how many years they have been with the company. Mr. Young also stated that when decisions affecting their team members need to be made, all team members are allowed to vote on the changes. For example, when it comes time to choose health care, the team members all vote for their health benefits. Team Leadership Grade – Excellent Coaching & Mentoring Decision Making The Whole Foods culture is built on decentralized teamwork. Decisions in Whole Foods are not made by upper management but each store has been empowered to make its decisions independent of the other. Critical decisions, such as whom to hire is made by those who will be directly impacted by the consequences of such decisions. Decision making in Whole Foods is made by teams. Each department and its team are responsible for all key operating decisions, including pricing, ordering, staffing, and in-store promotion. With regards to product selection, team leaders are given the authority to stock products they feel appeal to customers. Stores are encouraged to buy locally as long as the items meet the stringent standards of Whole Foods. With this empowerment given to teams comes accountability, which ensures that associates use their discretionary decision-making power in ways that drive the business forward. Part of Whole Foods’ strategy is to put decision right down to the front lines and hence teams make many important decisions. Problem Solving Teams maintain a culture in which open dialogue and debate is the norm. This is reinforced by openly addressing behavior that involves excessive criticism or cynicism. Not tolerating such behavior sends a strong signal to the team and sets behavior patterns. Team processes have a profound influence on team effectiveness. Effective processes ensure rigorous and optimal decision-making; generate buy-in from team members, balance the influence each member exerts on the group and minimize interpersonal conflicts while encourage constructive debate. Information and ideas of each team member is properly incorporated into the decision making process. Whole Foods has multiple processes built into its teams to achieve optimal team functioning. The tight linkage between business intelligence and decision-making authority at Whole Foods ensures that little problems do not have to compound into big problems before action is taken. Organizational Change Whole Foods Market started with a small single store. In 1978, twenty-five year old college dropout John Mackey and twenty-one year old Rene Lawson Hardy opened a small natural foods store, Safer Way, in Austin, in Texas. Two years later, John and Rene merged Safer Way with Clarksville Natural Grocery and then they opened the original Whole Foods market in 1800. Even though Whole foods Market focused on natural foods, it tried to change structure and management to improve its performance. In 1986, it was first time to purchase an existing store, when Whole foods bought the Bluebonnet Natural Foods Grocery in Dallas and converted it into a Whole Foods Market. After that, Whole Foods not only open new stores but also purchased their competitors in new regions. Through the expansion program, Whole Food Market reached out to potential customers. Whole Foods Markets launched a private label called Whole Foods. Whole Foods Market tried to find smaller manufacturers who produced quality organic products. The private label encouraged customers to return to Whole Foods Market. Its own Whole Foods brand became the first retailer to maintain a private label line featuring organic food products. In 1996, in order to resemble other Whole foods store, Whole Food Market started to transform the Mrs. Gooch's stores and made them adopt the Whole Foods Market name. The change in name caused a 5 to 10 percent sales drop. After that, Whole Foods was more careful about changing the names of acquired stores. To improve productivity, Whole Foods established a centralized purchasing system. By the end of 1997, the system facilitated the company to track product movement and prices. In addition, Whole Foods made a low priced private label, 365. The 365 products were different from the Whole Foods products. The 365 products did not provide organic products, but they were priced about 20 percent cheaper. The 365 products attracted more customers who typically bought groceries. Moreover, Whole Foods Market has expanded into global market. In 2002, Whole Foods Market expanded into Canada and two year later it entered the United Kingdom. In 2010, Whole Foods employs 53,300people in more than 290 stores in the U. S. , Canada, and the UK. The tenth-largest food and drug store in the U. S. , Whole Foods ranks 324th on the Fortune 500 list, with annual sales of approximately $8 billion. Whole Foods Market has high standards and provides organic and quality foods. In 2003, Whole Foods Market was designated America's first National Certified Organic Grocer. Three years earlier, Whole Foods was the first national food retailer to join the USDA advisory board to help increase the U. S. Organic Standards. In 2008, Whole Foods established stricter guidelines to reduce environmental impact and to require vendors to pass a third-party audit. Over the past decade, Whole Foods Market is increasing its reputation with organic, fair-trade, or locally produced food. Even though Whole Foods Market is a huge food store, it is going to change and to pursue what people need. Over the next decade, Whole Foods will offer more resources to emphasize healthful eating. If Whole Foods Market stops changing, it cannot survive in the food industry. Overall Management Whole Foods Market believes that customer experiences anticipate and predict its business outcomes. Whole Foods Market also knows employee performance has influence on customer experiences. Therefore, Whole Foods Market tries to satisfy its employees by offering adequate compensation program, safe and friendly work environment. These facts are able to motivate and guide employees to increase productivity and effectiveness. Whole Foods Market also makes employees feel like a part of the company. So every employee takes an important role to achieve its goals and their performances affect directly to the company’s outputs. Especially, Whole Foods Market is a workplace to respect for all individual team members and self-empowerment. At Whole Foods Market, there are five values to affect the employees’ performance outcomes. First, Whole Foods Market believes one of the most important jobs is talking to team members. Whole Foods Market knows what its team leaders say and do affect their team members. If team members cannot trust the leader, they also do not trust the mission of the company. Each leader represents their teams. Whole Foods Market knows communication is very important. So each leader attempts to share the mission and core values of Whole Foods Market. Also, Whole Foods Market emphasizes a self-directed team structure. It organizes Whole Foods store and company into a variety of teams. In small team organizational structure, every member is vital and important. The contributions of every member make the success of the team. Whole Foods think self-directed teams are the key work unit of the company. So Whole Food pays more attention to each team. To discuss issues, solve problems and appreciate each others' contributions, each team meets regularly. Whole Foods Market insists empowerment enhances the effectiveness of teams. When each team is fully empowered to do their work and to fulfill the organization’s mission and values, empowered organizations have great advantage. Empowerment improves creativity and innovation. Whole Foods support individual team members. Next, Whole Foods Market attempts to optimize transparency to all team members because an important element of trust is transparency. Whole Foods Market allows every team member to access information that affects their jobs and annual individual compensation report. When a company decides to hide some information, the motivation is a lack of trust. Whole Foods is afraid that the information that would cause more harm than good if it was known. However, Whole Foods is willing to take the risk. Without transparency, Whole Foods cannot reach out to high level of organizational trust. Finally, Whole Foods is not able to create high trust organizations without love and care. We are more likely to look for love and friendship with our families and friends, but not from our work. If the leadership expresses love and care in their actions, then love and care will flourish in the organization. For example, everyone participates in the meeting and gives the opportunity to voluntarily appreciate other members in the group for services. Appreciating team members helps encourage every team member. They want to get involved in their teams and trust each member. As a result, in 2010, Whole Foods ranked 18th on Fortune’s list of the â€Å"100 Best Companies to Work For. Appendix Table of opportunities: Table of opportunities: Competitors list: Leadership Audit References Diamond, D. (2009, October 1). Perception Vs. Reality. Progressive Grocer, 88(7), 34. Hamstra, M. (2010, January 1). Mackey No Longer Chairman? Supermarket News, 58(1), 1-7. Hoovers Company Records, 10952. Dow Jones Financial Data on Whole Foods Market. Retrieved March 25, 2010, from http:/ /finance. yahoo. com/q? s=WFMI. Linda Pressley. Whole Foods Market. Mr. Joe Young, Associate Customer Service Team Leader, Whole Foods Store, Mt. Washington, Maryland. Interviewed on March 23, 2010 Ms. Fay Day, Whole Foods Customer. Interview March 24, 2010. Paskin, J. (2009, February 1). Growth slows, but mackey doesn't [Keeping employees motivated]. 18, 2, 24-26. Pressley, L. Whole Foods Market Interview. Retrieved from www. discoveryhealth. com. Whole Foods Market. Retrieved from www. wholefoodsmarket. com. http://www. hoovers. com/company/Whole_Foods_Market_Inc/ http://www. hoovers. com/about/100000489-1. html www. marketwatch. com/ http://www. wikinvest. com/stock/Whole_Foods_Market_%28WFMI%29

The Culture At Nickelodeon, Crafted Carefully By Taran

The culture at Nickelodeon, crafted carefully by Taran Swan, was one that could be characterized as creative, inclusive, heterarchical, and harmonious. Teamwork was of utmost importance in Swan’s Nickelodeon as well as reliability, so employees were able to communicate and work together, while also focusing on delivering accurate individual contributions. Furthermore, the culture did not offer preferential treatment to executive managers over lower level employees; instead, it followed a heterarchical structure of treatment which generated a sense of equality and energized the workplace. The inclusive nature of the culture was evidenced by what one department head said about their roles, â€Å"The whole team decided on these issues. We all†¦show more content†¦Additionally, Swan consistently asked questions to force her team members to think broadly about the implications of their decisions to ensure that they visualize a bigger picture of the potential consequences and to be able to think of alternatives ahead of time. Swan also encouraged the individuality of the employees by setting different guidelines for the different focus groups she established. This ensured that while these teams will collaborate and work together, they will still have to work individually according to their own guidelines. Swan also emphasized the importance of communication by leading bi-monthly Update Meetings, rotating the meetings’ leadership based on the feedback from an internal survey, and opening lines of communication with employees who were having tensions with other members or who wanted to communicate with Swan directly. 3. Describe Swan’s leadership style. What impact has it had on the culture? When assessing Swan’s leadership style, one cannot help but reference Ancona’s four leadership capabilities. In the saturated media market, Swan was quick to prioritize â€Å"capturing attention and differentiating the brand in order to convince affiliates and advertisers to choose Nickelodeon over the plethora of other channels.† Furthermore, she knew the importance of signing up advertisers ahead of time, even before there was a channel, in order to seal the corporate approval. These